Marketing Lead & Acquisition @Airtel
Job Details
Seniority Level
Mid-Senior level
Industry
Telecommunications
Employment Type
Full-time
Job Functions
Sales Business Development
Purpose:
To achieve the targets as per the annual operating plan and also ensuring quality as well. Create, implement and execute strategic programs for gaining market leadership while working closely with sales team.
Drive all product management and marketing initiatives towards driving acquisitions & revenue targets along with customer life cycle management.
Ensuring spread of distribution and supporting sales team through marcom support.
Deliverables:
Acquisitions of new customers through various channels
Handling marketing communications and new product launches
ATL/BTL activities, schemes and promotions
Lead generation through telecalling
Acquiring and connecting new buildings
Maintaining sales & distribution budget, marcom budget, gross acquisition cost and channel ROI
Competition tracking and pricing
Ensuring distribution spread through different channels
Customer life cycle management – Design and implement campaigns to enhance revenue, upselling and cross selling of various products lines
Customer retention and controlling ARPU decline
Acting as sales lead for selling other LOBs – 4G, Postpaid & DTH
Key Competencies:
Strong Analytical and quantitative skills
Entrepreneurial
Teamwork and collaboration
Strong in execution
Vision of benefit of the unit as a whole
Results oriented
